| Client: | The European Soft Drinks Association (UNESDA-CISDA) |
| Publication: |
Communicating into the Future |
| Readership: | Members of the association, including leading brands such as Coca-Cola, Pepsi, Red Bull and Schweppes and pretty much every drinks manufacturer in between. |
| Mission: | To convey important changes in the communications strategy of the organisation to senior drinks company executives, a significant proportion of whom were known to use the Internet only rarely, and to make the organisation's website (in particular the members-only section) accessible and attractive to this target audience. Usage by members of the UNESDA-CISDA website (which was designed by Analytica) increased by 60% in the three months following the issue of the brochure. |
