Portfolio
Marketing and Promotional Materials
| Client: | The Terrence Higgins Trust, the leading HIV and AIDS charity in the UK |
| Project: | To create adverts for their safe sex campaign. |
| Target Audience: | The general public. |
| Mission: | To encourage safe sex through engaging advertisements that would offset the 'scaremongering' effect of the Government's safe sex campaign. The Terrence Higgins Trust ads eschewed scare tactics in favour of a more positive, light-hearted approach. |