Portfolio
Marketing and Promotional Materials
| Client: | Royal Society for the Protection of Birds |
| Project: | To devise adverts for their Big Garden Birdwatch 2007 campaign. |
| Target Audience: | A nationwide campaign aimed at the whole population. |
| Mission: | To convey information about the campaign in a fresh and attractive way, so that people understood how to participate and would want to do so. The adverts ran in national publications such as the Radio Times and Women's Weekly and response rates since their appearance have been high. |