Analytica has been Atos Origin's principal internal communications agency since 2000, and we have successfully communicated changes in the company to employees. It has been a rollercoaster journey, during which the company has successfully transformed itself from an IT services provider employing around 17,000 people to a leading global IT services company with 50,000 people in 40 countries. We have written more than 20 DoubleYou magazines since 2000, and since then have regularly written each issue of this internal magazine, including advising on its editorial direction, generating news and feature ideas, copyediting, and proof-reading all text to ensure there is consistency and clear themes.

The magazine has been the principal tool through which the company has communicated with its growing workforce, creating a shared identity and common purpose amongst the employees worldwide.