Media Training

Analytica's directors have extensive experience both in front and behind the TV camera as well as interviewing for and being interviewed by national and international newspapers.

Analytica offers bespoke media training sessions to CEOs and other senior company personnel, helping them to perform effectively in print, on camera and radio, and to deal successfully with the press.

Typically, our training sessions run for two hours, and we cover areas such as how to get your particular messages across to the media and which stories and approaches will interest journalists. We also advise on what questions you should be asking journalists before you agree to do any TV or radio interviews, what preparation you need to do before an interview (such as preparing soundbites) and provide essential tips for going in front of the camera or on air.

Analytica also provides additional, advanced training to our clients who wish to refine their media skills further, as well as ad hoc support through writing or editing press releases or drafting responses and rehearsing for specific television interviews.